{"title":"New Arrivals","description":"\u003cp\u003eDiscover our latest products and newest additions to the store.\u003c\/p\u003e","products":[{"product_id":"mens-run-zero-cushion-ankle-socks","title":"Men's Run Zero Cushion Ankle Socks","description":"\u003cp\u003e\u003cspan\u003eIf you thought Merino wool’s benefits—including comfort, breathability, and odor resistance—were great, you’re gonna love what else this sock brings. With the Run Zero Cushion Ankle Socks, you also get Shred Shield™ technology to reduce wear from toes, mesh zones for enhanced breathability, a Virtually Seamless™ toe for enhanced comfort, and Indestructawool™ technology for extended durability. When you’re ready to put in mile after mile of training runs, this sock will bring the comfort and durability goods. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"metafield-single_line_text_field-array\"\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eIndestructawool™ technology with extended durability zones\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003e4 Degree™ elite fit system for a dialed-in, performance-oriented fit\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eShred Shield™ technology reduces wear from toes\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eVirtually Seamless™ toe for enhanced comfort\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eMade in the USA of Imported Yarn: 47% Nylon 49% Merino Wool 4% Elastane\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eSW001653\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Smartwool","offers":[{"title":"Medium Gray 052 \/ Large","offer_id":50091635310834,"sku":"SW001653","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/8861\/4642\/files\/smartwool-mens-runzerocushionanklesocks-medium-gray-main.jpg?v=1789830659"},{"product_id":"mens-run-cold-weather-targeted-cushion-horizons-crew-socks","title":"Men's Run Cold Weather Targeted Cushion Horizons Crew Socks","description":"\u003cp\u003e\u003cspan\u003eCold miles, warm feet. These targeted cushion run socks help provide just‑right warmth without bulk. Our Indestructawool™ durability technology helps handle all the miles, while breathable mesh zones prevent overheating. Merino wool helps make it easy to run in tough weather. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"metafield-single_line_text_field-array\"\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eIndestructawool™ durability technology is knit into high-impact wear zones\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003e4 Degree™ Elite Fit System offers a performance fit with strategic stretch and mesh zones\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eCrew height adds extra warmth under tights\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eVirtually Seamless™ toe technology creates a flat knit toe seam\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eMade in the USA of Imported Yarn: 52% Merino Wool 44% Recycled Nylon 4% Elastane\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eSW003137\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Smartwool","offers":[{"title":"Light Gray 039 \/ Large","offer_id":50091655266546,"sku":"SW003137","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Light Gray 039 \/ X-Large","offer_id":50091655299314,"sku":"SW003137","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Laguna Blue J96 \/ Large","offer_id":50091662934258,"sku":"SW003137","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Laguna Blue J96 \/ X-Large","offer_id":50091662967026,"sku":"SW003137","price":24.0,"currency_code":"USD","in_stock":true},{"title":"White 122 \/ Large","offer_id":50091662999794,"sku":"SW003137","price":24.0,"currency_code":"USD","in_stock":true},{"title":"White 122 \/ X-Large","offer_id":50091663032562,"sku":"SW003137","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/8861\/4642\/files\/Smartwool-runcoldweatherhorizonscrewsocks-lightgray-main.jpg?v=1789500123"},{"product_id":"womens-run-zero-cushion-ankle-socks","title":"Women's Run Zero Cushion Ankle Socks","description":"\u003cp\u003e\u003cspan\u003eIf you’re looking for a dependable run sock to help you churn out those miles, this one might just fit the bill. Indestructawool™ and Shred Shield™ technologies increase the sock’s durability, while the 4 Degree™ elite fit system, women's specific fit, Virtually Seamless™ toe, and breathable mesh zones increase its comfort. Add to that its Merino wool construction, which aids in odor resistance and temperature regulation, and the Women’s Run Zero Cushion Ankle sock is a “shoo-in” to be one of your favorites. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"metafield-single_line_text_field-array\"\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eWomen's specific fit features a narrower heel shape designed for secure, all-day comfort\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eIndestructawool™ durability technology is intentionally knit into high impact wear zones, helping your socks outlast your longest adventures\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003e4 Degree™ Elite Fit System offers a performance fit with strategic stretch and mesh zones to promote breathability while helping protect against blisters\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eShred Shield™ technology designed to reduce wear from toes\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eVirtually Seamless™ toe technology is a flat knit toe seam designed for additional comfort\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eMade in the United States of America: 52% Wool-Merino 45% Nylon 3% Elastane\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eSW001674\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Smartwool","offers":[{"title":"Serene Blue N75 \/ Medium","offer_id":50091668898034,"sku":"SW001674","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/8861\/4642\/files\/smartwool-womensrunanklesocks-sereneblue-main.png?v=1789500549"},{"product_id":"womens-run-cold-weather-targeted-cushion-glow-track-crew-socks","title":"Women's Run Cold Weather Targeted Cushion Glow Track Crew Socks","description":"\u003cp\u003e\u003cspan\u003eMade for winter runs, these Smartwool socks give you warmth without bulk. Indestructawool™ technology helps handle all the miles. Breathable mesh zones keep your feet from getting too hot. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"cdr-list_17-1-0 cdr-list--unordered_17-1-0 product-features__list\"\u003e\n\u003cli\u003eMerino wool helps make it easy to run in tough weather\u003c\/li\u003e\n\u003cli\u003eWomen-specific fit features a narrower heel shape\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Smartwool","offers":[{"title":"Nightfall Blue P43 \/ Medium","offer_id":50091682496754,"sku":"SW003140","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Nightfall Blue P43 \/ Large","offer_id":50091682529522,"sku":"SW003140","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Ash 069 \/ Medium","offer_id":50091682562290,"sku":"SW003140","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Ash 069 \/ Large","offer_id":50091682595058,"sku":"SW003140","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/8861\/4642\/files\/smartwool-womensruncoldweathertargetedcushionglowtrackcrewsocks-nightfallblue-main.png?v=1789580994"},{"product_id":"womens-hike-light-cushion-mid-crew-socks","title":"Women's Hike Light Cushion Mid Crew Socks","description":"\u003cp\u003e\u003cspan\u003eThe Women's Hike Mid Crew Socks offer a women's-specific fit and bring you enhanced features to maximize comfort and help you get after it at the highest level. Smartwool extended the durability zones to make them cover even more of the sock–offering the same comfort with even more strength. And updated mesh zones help improve breathability without sacrificing the perfect sock fit. Less pressure. More performance. Add these features to a lightly cushioned sock that already provides the highest degree of comfort, fit, and durability, and it's never been easier to go far and feel good. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"metafield-single_line_text_field-array\"\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eWomen's specific fit features a narrower heel shape designed for secure, all-day comfort\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eIndestructawool™ durability technology is intentionally knit into high impact wear zones, helping your socks outlast your longest adventures\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003e4 Degree™ Elite Fit System offers a performance fit with strategic stretch and mesh zones to promote breathability while helping protect against blisters\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eVirtually Seamless™ toe technology is a flat knit toe seam designed for additional comfort\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eMade in the United States of America: 58% Wool-Merino 40% Nylon 2% Elastane\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eSW001572\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Smartwool","offers":[{"title":"Medium Gray 052 \/ Medium","offer_id":50091724996850,"sku":"SW001572","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/8861\/4642\/files\/smartwool-womenshikelightcushionmidcrewsocks-mediumgray-main.jpg?v=1789501377"},{"product_id":"womens-hike-light-cushion-otter-float-crew-socks","title":"Women's Hike Light Cushion Otter Float Crew Socks","description":"\u003cp\u003e\u003cspan\u003eGear up for a great hike with the Women's Hike Light Cushion Otter Float Crew Socks. With a women’s-specific fit and light cushioning along the bottom of the foot for just the right amount of padding, this is the pair that helps every mile feel good. This sock is made with responsibly sourced Merino wool and enhanced with Indestructawool™ technology for added durability, and a Virtually Seamless™ toe for additional comfort. Plus, the 4 Degree™ Elite Fit System offers a performance fit with strategic stretch and mesh zones to promote breathability while helping protect against blisters. So, no matter how far you hike, this pair is ready to help you go farther.\u003c\/span\u003e\u003c\/p\u003e","brand":"Smartwool","offers":[{"title":"Nightfall Blue P43 \/ Medium","offer_id":50091758682354,"sku":"SW003048","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/8861\/4642\/files\/smartwool-womenshikelightcushionotterfloatcrewsocks-nightfallblue-main.jpg?v=1789503180"},{"product_id":"womens-everyday-cozy-popcorn-cable-crew-socks","title":"Women's Everyday Cozy Popcorn Cable Crew Socks","description":"\u003cp\u003e\u003cspan\u003eGet more full-cushion comfort with the Women's Everyday Popcorn Cable Crew Socks. Featuring a premium sweater feel for all-day comfort, these cozy Merino crew socks are perfect for lounging by the fireplace on any cold winter night.\u003c\/span\u003e\u003c\/p\u003e","brand":"Smartwool","offers":[{"title":"Light Gray 039 \/ Medium","offer_id":50091769692402,"sku":"SW001843","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Taupe\/Natural Marl G26 \/ Medium","offer_id":50091771887858,"sku":"SW001843","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Taupe\/Natural Marl G26 \/ Large","offer_id":50091771920626,"sku":"SW001843","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/8861\/4642\/files\/smartwool-womenseverydaycozypopcorncablecrewsocks-lightgray-main.jpg?v=1789503966"},{"product_id":"mens-hike-light-cushion-bison-crew-socks","title":"Men's Hike Light Cushion Bison Crew Socks","description":"\u003cp\u003e\u003cspan\u003eGear up for a great hike with the Hike Light Cushion Bison Crew Socks. 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So, no matter how far you hike, this pair is ready to help you go farther.\u003c\/span\u003e\u003c\/p\u003e","brand":"Smartwool","offers":[{"title":"Light Gray 039 \/ Large","offer_id":50091816747250,"sku":"SW003049","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Light Gray 039 \/ X-Large","offer_id":50091880251634,"sku":"SW003049","price":25.0,"currency_code":"USD","in_stock":false},{"title":"Winter Moss K18 \/ Large","offer_id":50091818483954,"sku":"SW003049","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Winter Moss K18 \/ X-Large","offer_id":50091880284402,"sku":"SW003049","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/8861\/4642\/files\/smartwool-menshikelighjtcushionbisoncrewsocks-lightgray-main.jpg?v=1789504960"},{"product_id":"mens-everyday-anchor-line-crew-socks","title":"Men's Everyday Anchor Line Crew Socks","description":"\u003cp\u003e\u003cspan\u003eThe Everyday Anchor Line Crew socks will help keep you comfortable on your everyday adventures. With features like a secure fit and a comfort welt with a “stay put” fit, the only thing moving will be you. Their classic colors can complement any outfit, keeping you stylish from head to toe. Plus, they’ve got all the benefits of Merino wool construction, including odor resistance and temperature control, so you can feel confident, whether you’re running the morning errands or going out with friends. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"metafield-single_line_text_field-array\"\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eShred Shield™ technology designed to reduce wear from toes\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eSecure fit designed for all-day comfort\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eSupportive arch brace\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eVirtually Seamless™ toe technology creates a flat knit toe seam\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eMade in the USA of Imported Yarn: 52% Merino Wool 44% Nylon 4% Elastane\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eSW001735\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Smartwool","offers":[{"title":"Charcoal 003 \/ Large","offer_id":50091835818226,"sku":"SW001735","price":23.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal 003 \/ X-Large","offer_id":50091835850994,"sku":"SW001735","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/8861\/4642\/files\/smartwool-menseverydayanchorlinecrewsocks-charcoal-main.jpg?v=1789505520"},{"product_id":"mens-everyday-through-the-trees-crew-socks","title":"Men's Everyday Through the Trees Crew Socks","description":"\u003cp\u003e\u003cspan class=\"description__text--content rte\"\u003eThe Everyday Through the Trees Crew Socks will help keep you comfortable on your everyday adventures. With features like a secure fit and a supportive arch brace, the only thing moving in your shoes will be you. These crew socks also have a Virtually Seamless™ toe for a smooth feel, and Shred Shield™ technology to help reduce wear from toes. Plus, they’ve got the benefits of Merino wool, including odor resistance and temperature management.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"metafield-single_line_text_field-array\"\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eVirtually Seamless™ toe technology is a flat knit toe seam designed for additional comfort\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eSupportive arch brace\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eSecure fit for all-day comfort\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eShred Shield™ technology designed to reduce wear from toes\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eMade in the United States of America: 48% Wool-Merino 48% Nylon 4% Elastane\u003c\/li\u003e\n\u003cli class=\"metafield-single_line_text_field\"\u003eSW003044\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Smartwool","offers":[{"title":"Laguna Blue J96 \/ Large","offer_id":50091847188722,"sku":"SW003044","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/8861\/4642\/files\/smartwool-menseverydaythroughthetreescrewsocks-lagunablue-main.jpg?v=1789505825"},{"product_id":"mens-lone-peak-9-gtx","title":"Men's Lone Peak 9+ GTX","description":"\u003cp\u003e\u003cspan\u003eIt’s got a seriously grippy Vibram® outsole with a waterproof GORE-TEX upper, so you can tackle legendary adventures no matter the forecast. The lightweight, breathable, and waterproof performance of a GORE-TEX Invisible Fit upper combines with soft rolled mesh for comfort and durability. A Vibram® Megagrip outsole gives you confident traction on wet or dry surfaces with rugged longevity. Feel a slightly cushioned connection to the ground with an Altra EGO™ midsole. A shortened toe cap ensures you’ve got protection and flexibility with every move, whether you’re hiking or trail running. The Lone Peak 9+ GTX also features Altra’s roomiest toe box with plenty of room to help your toes move more freely and space through the midfoot. 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