Landmark Project

Wear your eco-conscious heart on your sleeve, or rather, on your feet, with our Give a Hoot Sock.

This classic trucker hat features the iconic Smokey logo, and is made with thick foam material with a vented back.

Join the club with this vintage-inspired shirt, and celebrate a love for the great outdoors with a touch of nostalgia. Wear it proudly and become a part of the wildlife-loving community.

Life on the trail isn’t always easy. Those steep, rocky ascents tempt you to stop and shed your burden for a while. But the best views come after the most difficult climbs. The vista is worth it - let’s get there together.

This is the perfect 3 season sweatshirt, featuring spirited artwork that celebrates one of America's favorite environmental icons: Woodsy Owl.

Looking for a timeless blend of style and adventure? With its colorful panels and simple typographic design, this hoodie is a must-have for outdoor enthusiasts looking to celebrate the natural wonders of our nation's parks.

Life on the trail isn’t always easy. Those steep, rocky ascents tempt you to stop and shed your burden for a while. But the best views come after the most difficult climbs. The vista is worth it - let’s get there together.

Just maybe don't ask them for dinner recommendations.

Miley Cyrus once said:

Show your support for The National Forest Foundation by wearing our special edition collaboration tee! 

Listen to Woodsy, folks! He's like The Lorax but he can rotate his head 270 degrees.

Carry all of your favorite wilderness icons with you, whether adorned on a tote, a lapel, a strip of canvas or a backpack. Let people know cool you know that you are.