Landmark Project

Embrace the earthy tones and timeless style of the Smokey Signature Sock, designed to support Smokey Bear's vital cause.

Embrace minimalism. Maximize comfort. Let your actions speak louder than logos with this fleece beanie.

The Ponderosa 6-Panel Hat combines rugged style with outdoor spirit.

Support Smokey Bear's mission to prevent wildfires in style with the Only You Sock.

Looking for that well-loved feel from the first wear? There's nothing quite like the National Parks Collegiate Hoodie after a day on the trails.

Need something to wear next time you're among friends? We've got you covered. This Smokey Bear t-shirt takes inspiration from vintage styles with a powerful message.

Take the step to join Smokey Bear in his crucial mission to Prevent Wildfires. These socks boast a vintage knit-in design of Smokey's recognizable face. Wear them as a reminder of the responsibility we all share in protecting our forests.

The face of wildfire prevention education, Smokey Bear is nearly 80 years old and more alive than ever! This timeless graphic has existed for decades and will never got out of style.

Elevate your style and show your love for our forests! This year-round sweatshirt is the perfect blend of comfort and timeless design.

Wear your eco-conscious heart on your sleeve, or rather, on your feet, with our Give a Hoot Sock.

This best-selling, wildly popular mug is your ticket to spreading Smokey Bear's vital message in style as you embark on your outdoor adventures, all while keeping those campfire safety vibes alive!

The Firewatch Cap is a stylish nod to Smokey Bear and his ever-important message to be careful with fire. This is simply our favorite accessory to pair with blue skies and evergreen forests.