Landmark Project

Wearing a Smokey Bear hat allows you to be part of a long-standing tradition of stewardship and respect for our natural world.

Elevate your camping game with the Camp Cup Pattern Sock.

Need something to wear next time you're among friends? We've got you covered. This Smokey Bear t-shirt takes inspiration from vintage styles with a powerful message.

Forget boring basics – this tee is crafted with trendy, vintage-inspired colors and contrasting details for a look that's as unique as you.

This classic trucker hat features the iconic Smokey logo, and is made with thick foam material with a vented back.

Join the club with this vintage-inspired shirt, and celebrate a love for the great outdoors with a touch of nostalgia. Wear it proudly and become a part of the wildlife-loving community.

Behold the retro-inspired minimalist vibe of our favorite national parks.

We all want to see as many National Parks as we can, so here's the inspiration, and (crucially) a map to get there!

Smokey and Woodsy and Bears, Oh My! The perfect sticker for any occasion.

Take in the awe of some of the country's most picturesque wonders through artistically rendered vistas that you can hang on your wall and enjoy anytime.

Listen to Smokey Bear - remember to drown your fires, crush your smokes and don't play with matches. Be vigilant and watchful. Only you can prevent wildfires, because they can't.

Park lovers who stick with the tried and true, this one’s made just for you!