Landmark Project

Looking for a timeless blend of style and adventure? With its colorful panels and simple typographic design, this hoodie is a must-have for outdoor enthusiasts looking to celebrate the natural wonders of our nation's parks.

Take the step to join Smokey Bear in his crucial mission to Prevent Wildfires. These socks boast a vintage knit-in design of Smokey's recognizable face. Wear them as a reminder of the responsibility we all share in protecting our forests.

Honestly, how did Goldilocks get out of that mess in one piece?

This classic trucker hat features the iconic Smokey logo, and is made with thick foam material with a vented back.

Join the club with this vintage-inspired shirt, and celebrate a love for the great outdoors with a touch of nostalgia. Wear it proudly and become a part of the wildlife-loving community.

Just maybe don't ask them for dinner recommendations.

The 1872 5-Panel Camp Hat blends style with outdoor spirit, named after the year the first national park was established.

Smokey says, "Be careful with fire!" Don't make him say it again.

Embrace minimalism. Maximize comfort. Let your actions speak louder than logos with this fleece beanie.

The Ponderosa 6-Panel Hat combines rugged style with outdoor spirit.

Wearing a Smokey Bear hat allows you to be part of a long-standing tradition of stewardship and respect for our natural world.

This map of the National Forests will let the whole world know where you’d rather be: lost in one of these incredible places.